French mountain resorts are fighting for those who do not ski in the mountains

According to the latest research of major European marketing agencies, 25% of those who come to the mountains do not engage in active leisure in the usual way: they do not ski, do not cut snow on the virgin lands, and do not wind kilometers along a flat ski track. Apparently, they are generally not interested in sliding along the tracks as a process. However, these 25% still come to the mountains, and the task of the organizers of the resorts is to make their stay not boring. Continue reading →